Uniqlo – Trendy Asian Clothing Brand
It’s Wednesday, time for my fashion insights. This week will be the last blog post on the trendy brands for college students series, so the last top fashion and affordable brand I will recommend today is Uniqlo. Maybe you have heard of it and walked by the store before, but today I will bring fresh and the latest perspectives on this brand.
I am really familiar with this brand. From the day I knew about this brand until now, its concepts are mostly consistent with its simplicity, high-quality, and lightweight. These concepts have not changed but improved in the past 10 to 15 year. Recently, minimalism is becoming popular. It is not just an art movement anymore abut also turning into a lifestyle. This brand’s style and the concept is really close to minimalism. Since the brand was born in Japan, Uniqlo keeps with Japanese roots. Japanese people enjoy small size or compacted products. For their food, the portion is tiny and mostly can not compare with European or North American countries’ portion. Brought the lifestyle into designs, Uniqlo clothing mostly can be packed into a room, a tiny space, even a small bag for travel.
The jumpsuit is one piece of clothing I recently got from Uniqlo when I was in San Francisco.
In the past few years, there are more and more partnerships between Uniqlo and designers to create a series of Graphic Tees or clothing. The Graphic Paint Collection is done by individuals designers to bring brands, franchises, and pop culture to T-shirt graphic designs. Among current graphic tees collections, I love VOLKSWAGEN, Mickey Stands, KAWS: SUMMER, MINIONS collections.Even though the price per shirt is relatively low, I believe the volume sold out for every collection is huge. In the meantime, the quality of the t-shirts is super comfortable. It’s worth to buy some graphic tees for the summer.
Amazing Marketing Approaches:
Uniqlo came up with a global advertising campaign on topic: Why we get dressed advertising campaign?
- We pick what we want to dress based on weather or mood. Your favorite color can make you happy. Do you dress to protect yourself? Something soft makes your feel secure. Why do we get dressed? There is no one answer.
History of Uniqlo
Uniqlo was founded in Yamaguchi, Japan in 1949. It expands business since then with more than 1000 stores globally nowadays. One of the most significant reasons made Uniqlo so successful today is its highly vertical integrated, from planning and design through production, distribution, and retail. Uniqlo offers innovative clothing and fabric solutions to deliver comfortable and long-lasting appeals.
Tips for Uniqlo
- Normally Uniqlo has free shipping for purchases over $ 75. However, every season, it has free shipping for any amount of purchase, so you do not have to worry about the shipping fee.
- It will constantly have sales going on.
- Recommend to shop in-store if possible because there are more clothing on sales available in the store even sometimes with cheaper price.
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